Market Pre-Analysis
I’ll tell you about some cases of companies we’ve assisted in their internationalization process in Dubai; from the pre-analysis phase to verify if their product could have real outlets in the Gulf countries, to the trade mission, and for some, to managing the follow-up to keep relationships warm with potential Emirati clients they had met in order to maximize the effectiveness of the activities carried out and ensure that the opportunities created during the mission turned into actual contracts.
The pre-analysis process represents a fundamental element within our organization in Dubai, as it allows us to efficiently and promptly evaluate the potential success of a product or service in a specific market. This methodology is very useful for providing the client with an initial assessment of the actual business opportunities for their product/service in Dubai and the GCC countries (Saudi Arabia, Bahrain, United Arab Emirates, Kuwait, Oman, Qatar).
Our approach involves engaging with potential clients in the Dubai market and other areas of interest to the client. This initial phase does not aim for an in-depth analysis but rather provides preliminary indications of the potential reception of the product or service by the market. Through this series of contacts, we aim to gather key information that can guide us in deciding whether to proceed with a more detailed trade mission or not.
During this process, we pay particular attention to the responses and reactions of potential clients. The goal is to understand if the product or service can generate interest in the local market. We analyze the response to the proposal, exploring any concerns or critical aspects that could affect the marketing of the product.
It should be emphasized that this preliminary analysis does not replace a comprehensive and detailed investigation but plays a crucial role in providing indicative insights. Based on the collected results, we can advise the client to proceed with a more in-depth trade mission or, conversely, suggest that the market may not currently be receptive to the product or service in question.
Our established organization in Dubai provides us with a significant advantage in this context. Thanks to our consolidated presence on the ground, we have the ability to make direct contacts and leverage local networks. This helps make our preliminary analysis process more effective and efficient, allowing us to obtain crucial information in the shortest time possible.
In conclusion, our pre-analysis methodology serves as a valuable tool for guiding business decisions in an informed manner. The combination of direct contacts, field experience, and a consolidated presence in Dubai enables us to offer the client a clear picture of market opportunities, facilitating strategic and targeted decision-making.
