Trade missions

To effectively prepare and organize a trade mission to Dubai and other Gulf countries, we follow a detailed and personalized process, which unfolds in several steps:

1. Scouting

• Once the market potential is confirmed through the preliminary analysis, we initiate the scouting phase. This process involves thorough research to identify and qualify potential clients, distributors, commercial agents, and investors who show concrete interest in the products or services offered by your company. We employ various market research techniques, including surveys, interviews, and participation in local events to gather relevant data. Additionally, our local network plays a crucial role in providing valuable insights into market trends and consumer preferences.

2. Agenda Organization

• Based on the scouting results, we design a detailed agenda of meetings. Each appointment is planned considering logistics and participants’ availability, ensuring that the available time is used as efficiently as possible. We structure the agenda to alternate between formal meetings, presentations, and less formal networking moments, allowing for exploring various business opportunities and building strong relationships. The timing of appointments is also optimized to ensure that you have enough time to prepare between meetings, avoiding overlaps or rushes.

3. Mission Preparation

• To ensure maximum impact during the meetings, we assist you in preparing all necessary materials. This includes creating personalized presentations highlighting the unique advantages of your products or services, detailed product documents, and promotional materials suitable for the cultural context of the Gulf region. We ensure that each material reflects not only the technical features and benefits of your products but also communicates respect and understanding of local cultural norms, which are essential for a good reception and a positive reaction.

4. Communication and Interaction Advice

• We provide in-depth advice on how to conduct meetings, offering specific communication strategies that are effective in the Gulf context. We consider aspects such as the time dedicated to building personal relationships before discussing business, which is a fundamental element of the business culture in the region. Additionally, we prepare you on how to interpret and respond to various non-verbal and cultural signals, ensuring that you can successfully navigate the complexities of intercultural negotiations. Finally, we provide practical advice on how to maintain your counterpart’s engagement, effectively use pauses and silences, and close meetings in a way that leaves a door open for future discussions.

This meticulous and personalized preparation is designed to maximize your chances of success, turning each trade mission into a well-planned market entry strategy.